There's no shortage of content. What is often lacking is intelligent access to that content.
This is the observation made by Revue Gestion, HEC Montréal's flagship publication. Over the years, the magazine has built up an impressive corpus of articles, analyses and archives, including numerous issues in PDF format. The richness was there. So was the depth. But the research experience no longer reflected the value of the content.
In a context where users expect to find information in a matter of seconds, a traditional search engine quickly shows its limitations. Too many results. Not enough context. Not enough guidance. The challenge wasn't technological. It was strategic: how to give readers quick access to the right content, without completely overhauling the platform?
The solution wasn't to add one more feature. It was to transform the way users interact with content.
We integrated an intelligent chatbot directly into Revue Gestion's digital ecosystem. Without a major redesign. Without complicating the existing architecture. The objective was clear: to make search conversational, intuitive and oriented towards the user's real intent.
Behind this integration lay a structuring task. The entire editorial corpus had to be organized and indexed, PDF archives had to be connected, responses had to be framed to preserve academic rigor, and the tool had to be scalable. High-performance AI starts with a solid foundation.
The chatbot doesn't just answer questions. It guides, suggests and contextualizes. It transforms a linear search into a journey of discovery.
Users find relevant information faster. They explore more content. They interact longer with the platform. At the same time, certain repetitive queries are automatically handled, easing the pressure on in-house teams.
The impact is not only perceptible in the interface. It's measured in engagement and operational efficiency.
This project demonstrates an often underestimated reality... AI is not just about producing something new. It enables us to make the most of assets already in place.
Revue Gestion didn't have a content problem. It was a question of accessibility and added value. By intelligently integrating AI, the platform was able to modernize its experience without undergoing a major transformation or starting from scratch.
An AI project only makes sense if it generates a concrete impact. In this case, the user experience has improved, engagement has increased and navigation has become smoother. The tool strengthened the magazine's ability to connect readers to the right content, at the right time.
This is where the real transformation lies, in the ability to do more with what you already have.
The integration of the chatbot into Revue Gestion is not a technological demonstration. It's a strategic one.
When properly integrated, artificial intelligence amplifies the value of an existing digital ecosystem. It modernizes the experience, optimizes operations and strengthens engagement.
At Globalia, we don't deploy AI to create a spectacular effect. We integrate it to generate measurable and lasting impact.
And that's exactly what this project illustrates.