Content strategy & Inbound SEO

The fundamental aspect of Inbound Marketing is to make yourself desirable. To do so, we will help you to understand who you need to communicate with, what you need to say to them, and how to position yourself as the solution of choice. You content strategy and Inbound SEO must allow you to qualify your prospects and help them to easily navigate the sales process.

Contextual Content Adapted to your Targets

Our Inbound content plans are based on your personas and their motivations, and more precisely on their state of mind at each stage of the Buyer’s Journey. We propose content that :

1. Educate and inform your personas on the cause of their problems and the different symptoms they experience on a daily basis.
2. Inform your potential clients about the various options available to resolve their problems. This content explains to your personas that you can help them resolve their problem.
3. Demonstrate and prove to your prospects that you are more capable of answering to their needs than anyone else.

Relevant and optimized content for the SEO

For each piece of proposed content, we identify the ideal format (blog article, video, downloadable resource, infographic, webinar, White papers, etc.) as well as the keywords to put into place to help with natural referencing. We always take the new SEO practices suggested by HubSpot and Google into account during the elaboration of our content plans. For every suggested content, we propose a content pillar page that applies to the topic clusters theory.

For advanced HubSpot users

In order to personalize your online visitors’ experience as much as possible, we can develop content plans that take advantage of the technological advancements of the HubSpot Marketing Pro platform, Enterprise Marketing, and HubSpot CMS. The function we use is called Smart Content and consists of identifying different content to publish on the same page based on criteria such as :

• The provenance of the visitors
• The users’ country
• The visitors’ device (mobile, tablet, or computer)
• The visitors’ inclusion in HubSpot’s contact lists

PS – We can also take on the creation of your content !

The advantages of an Inbound content plan with Globalia

A tried and true strategy

As HubSpot Elite Solutions partners, we have used an Inbound content approach countless times in order to drive growth for our clients, our enterprises, and even Globalia itself !

Relevant content

We propose extremely relevant content for your targets based on your clients’ state of mind at the awareness, consideration, and decision stages.

A lead generation process that works

Using this content plan will allow you to identify the content that has a high perceived value for your targets. This content can be part of the lead nurturing plan in order to convert anonymous visitors into leads, then to lead marketing, moving on to sales leads, and finally becoming clients.

Cost effective

An Inbound content strategy allows you to increase organic traffic in your web ecosystem while reducing Inbound strategy (advertising, purchase of keywords, audience purchase, etc.) expenses. Quality content can survive for years !

Optimized referencing

The application of the concept of topic clusters to the content strategy will allow you to increase your authority on Google for the subjects identified in your pillar pages. We facilitate the connection of your content for the SEO.