globalia + Potomac
Transforming Patient Care, Engagement, and Lead Quality with an Empathetic, AI-Powered Agent


Potomac Psychiatry specializes in addressing the root causes of emotional and psychological issues through its personalized, science-based approach called Root Cause Psychiatry™. Led by Bruce Alan Kehr, MD, the national award-winning practice has provided comprehensive mental healthcare services for more than four decades.
DR. HOLO
Objectives
Solutions

Dr Holo creation
Globalia developed Dr. Holo, an AI-powered chatbot, to foster trust and build connections with potential Potomac Psychiatry patients.

Personalized approach
Dr. Holo provides relevant information and qualifies leads through targeted questions and customized, curated answers to guide potential patients toward appropriate care.

Technological integration
Built with GPT-4, the HIPAA-compliant chatbot integrates with HubSpot, improving lead generation while ensuring patient-centered care.

Push the boundaries of how technology
By integrating this innovative tool into its practice, Potomac Psychiatry, with SmartBug on deck as a trusted partner, continues to push the boundaries of how technology can enhance mental health treatment, further solidifying its commitment to offering holistic care to patients in need.

Results

Turning Warm Conversations into Qualified Leads
Dr. Holo enabled Potomac Psychiatry to enhance its lead generation and brand image through an empathetic AI, integrated with EMRs, that guides patients and automatically schedules their appointments.
Surging Indicators: Potomac Psychiatry’s Digital Breakthrough
Potomac Psychiatry observed significant improvements across all key sales and marketing metrics. The likelihood of engaging website visitors increased by 24%, allowing the team to maximize contact opportunities with each generated lead.


139 %
Website engagement time rose by 139%. Interactions with Dr. Holo grew by 115% since its launch.

+123 %

50 %
The confirmed appointment rate increased by 50%, from 40% before implementation to 60% with Dr. Holo.