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39 - Hero Case Study
eBusiness
eCommerce
Strategy

Starfrit

Les Promotions Atlantiques was looking for a good technological and strategic partner to completely redesign their e-commerce website Starfrit.com.

The original platform, developed using Magento 1, would soon no longer be supported due to the arrival of Magento 2. It, therefore, needed to be replaced with an updated platform to ensure its survival and meet its evolutionary needs.

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Challenges to take on

Visual Redesign

We needed to rethink the visual design of the website in order to highlight the products and simplify the user journey as much as possible.

Technical Issues

Our experts needed to find ways of simplifying the interconnection issues between the different systems used by Starfrit (ERP, accounting system, Helpdesk).

Conversion and Experience

To make the new website a powerful e-commerce tool, it was necessary to improve the user experience which, in turn, would improve visitor conversion rates.

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Our solutions

Modular Website

We designed a modular website that allows the client to create new pages to serve their strategies and objectives autonomously, for example with landing pages, contests, and content strategies. Pages built in modifiable modules provide autonomy and flexibility and are easy to manage in order to internalise part of the web creation at Starfrit. The marketing and retargeting modules allow them to establish a content calendar to automate the posting of marketing content and simplify daily operations.

The technological development of Starfrit’s new website aimed to optimize the pages’ response time, allowing them to treat requests much more quickly than before.

Powerful Search Module

We implemented a website search proposing various results including recipes, tips, and blog articles, as well as products. This allowed us to develop a culinary universe for Starfrit that goes beyond selling products.

Strategic Partnership Platform

With the objective of filling this universe without putting the entire responsibility of creating content on our client, we also implemented a strategic partnership platform so both of our organizations could publish recipes and products on each party’s respective website.

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The results

We used our team’s expertise in e-commerce, design, and natural referencing (SEO) to build an efficient, user-friendly website in the image of Starfrit’s products.

Starfrit’s new website is designed to provide an enhanced e-commerce user experience. The products are highlighted by a simple, modern, and dynamic design.

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27%

more transactions since going online

150%

more transactions completed by users arriving from referring sites

7%

increase in turnover

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Thanks for trusting us

claireRobillard

We wanted to grow Starfrit and take it to the next level. Globalia’s team revealed themselves to be great strategic partners with their remarkable expertise as well as their level of commitment and support which allowed us to achieve an impressive and responsive final result.

Claire Robillard
Director of E-Marketing at Les Promotions Atlantiques
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