Selecting the right customer relationship management (CRM) tool is a vital decision for businesses of all sizes.
There are many options available, each with unique features, integrations and functionalities. Both have their strengths and weaknesses, and choosing between them can be complex. In this article, our experts compare HubSpot and Mailchimp to help you make a thoughtful decision. Choosing the right CRM for your business is essential, as it can help you increase productivity, streamline your sales process, and improve your relationships with your customers. After reading this, you'll be better equipped to select the one that best meets your business needs.
General features
Both CRM solutions offer excellent ease of use, administration and installation. However, HubSpot is a more complete and highly customizable CRM tool that offers features such as sales pipeline management, marketing automation and customer service. Mailchimp, on the other hand, is a more limited marketing automation platform with CRM features such as contact management and audience segmentation.
HubSpot provides quality data management, as well as proven data import and export tools. Mailchimp offers the same data management standards, however the data import and export tools are not as powerful as those of HubSpot. Moreover, both solutions guarantee excellent data security and respect the legal constraints in force.
As for third-party integrations, both HubSpot and Mailchimp offer strong integration capabilities that allow users to connect to a variety of tools and platforms. The choice between the two depends largely on the user's specific needs and goals.
Sales Automation
HubSpot
HubSpot is known for its wide range of features that make sales automation easy. Its automated workflows allow for personalized emails and message sequences tailored to each customer. It also offers advanced analytics so that marketers can track the performance of different campaigns. In addition, HubSpot has powerful customer relationship management tools that can help find new leads, nurture relationships with existing customers and reach out to prospects with highly targeted messages.
Mailchimp
On the other hand, Mailchimp does not have enough data to determine its status in sales automation, so access to sales forecasting tools as well as opportunity and project portfolio management are limited. In the same sense, there is a weak management of products and price lists, of customer contracts management as well as a weak management of quotes and orders, which is explained by the fact that the platform started offering these functionalities recently. Mailchimp's strength however lies in its emailing features and its audience lists.
Marketing Automation
HubSpot
HubSpot is a powerful marketing automation platform that offers users a multitude of features, from email automation to website personalization. It’s extensive analytics options help to better understand campaign performance and make more informed decisions.
HubSpot grants excellent campaign management, lead management and marketing ROI analysis, in addition to having access to lead capture as well as lead qualification directly in the platform.
Mailchimp
Mailchimp focuses exclusively on email marketing. Its drag and drop editor makes email newsletters and campaigns easy to create and straightforward. Users have the ability to add dynamic content to their newsletters in order to be customized for each client. Mailchimp is a great choice for businesses that are just starting out with marketing automation. Its intuitive interface makes it easy to set up automated campaigns and segment customers based on their preferences, which allows you to target specific groups of customers with relevant and niching messages.
Customer Support
It's no secret that HubSpot is known for its incredibly personalized customer service. When a user has an issue, they can contact the team via live chat, phone or email and get personalized advice from a knowledgeable and available person. This one-on-one approach builds trust and loyalty with customers, creating good relationships.
On the other hand, Mailchimp relies more on automated support. Their platform provides self-service options such as FAQs and tutorials to help users get the answers they need without having to wait for an answer from an agent. This option is ideal for users who are looking for quick answers, but without the personal touch of dedicated customer service representatives like HubSpot.
However, the ticket escalation included by default in HubSpot is not optimal, nor does Mailchimp have enough data to analyze it. Mailchimp gives you very good case management and a good support portal, but doesn't have enough data available for customer satisfaction surveys.
What to remember
HubSpot is ideal for small and medium-sized businesses that need an all-in-one solution to manage their sales and marketing efforts, while Mailchimp, on the other hand, is a simpler tool that focuses primarily on email marketing. It is best suited for businesses that want a simple and affordable way to manage their contacts and campaigns. Ultimately, the choice between these two CRMs depends on the specific needs and goals of the business in question.
