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CRM Comparative: HubSpot vs Pipedrive



With so many options available, it's easy to get overwhelmed when choosing a customer relationship management (CRM) tool. Two popular options right now are HubSpot and Pipedrive, which have unique features and benefits.

In this article, our experts compare the two platforms and share their opinions to help you make an informed choice of CRM.  By comparing general functionality as well as sales, marketing and customer support features, you'll be able to determine which one best fits your business needs and confirm that big investment. 


General features

HubSpot and Pipedrive are both customer relationship management (CRM) platforms, but have key differences. HubSpot offers a wide range of features, including marketing automation, sales automation, customer service tools and advanced data analytics. Pipedrive, on the other hand, focuses primarily on sales automation and opportunity pipeline management. Pipedrive therefore addresses prospects and customers while HubSpot addresses all types of contacts (prospects, customers, ambassadors, employees, partners, suppliers, candidates, competitors, ...).

Both HubSpot and Pipedrive have the reputation of being easy to configure and use. All two offer simple and intuitive dashboards that reveal key data in the sales funnel. HubSpot has a user-friendly interface that is convenient to navigate and to understand, while Pipedrive offers a more minimalist interface, perfect for salespeople who want to quickly update their pipelines.

HubSpot reaches to a wide range of businesses, from startups to large enterprises, and offers ease of use, setup and administration that is enviable. Pipedrive, on the other hand, is aimed at startups, small and medium-sized businesses that are also looking for ease of use, installation and administration. HubSpot is not only limited to opportunity management, but also to lead and opportunity generation, while offering excellent performance and reliability. 

Both HubSpot and Pipedrive offer great data import and export tools, and very good API integration. In addition, they offer multiple integrations with applications and tools, so companies have several choices available to them. Data security and compliance with legal constraints in terms of confidentiality are also at the heart of both tools. However, still for both CRMs, integrated project management is not at its full potential. 



Sales Automation

Both HubSpot and Pipedrive have interesting sales automation features that can help companies optimize their sales processes and improve their efficiency.

HubSpot is an all-in-one platform that addresses sales automation needs, and stands out in particular in its management of contacts, opportunities and project portfolios, as well as pipeline management, which allows users to easily track and manage their deals from a centralized location. The platform also offers excellent options for sales reports, activity tracking and notifications. Its weakness? Contract and territory management.

Pipedrive, on the other hand, is a more sales automation-focused platform offering features such as lead capture, contact management and pipeline management. The tool offers customizable sales pipelines, which allow sales teams to create workflows tailored to their specific sales process. Pipedrive CRM also includes an AI-powered sales assistant called Sales Docs, which can help users create and send personalized sales documents and emails at scale.

Both tools offer a wide range of integrations with other popular sales and marketing tools, including email marketing software, customer service tools and marketing automation platforms. Ultimately, the choice between HubSpot CRM and Pipedrive CRM will depend on specific business needs and sales processes.



Automatisation du marketing



HubSpot is the reference for marketing tools, the platform offers a complete suite to help automate activities and do more with less, from traffic acquisition to lead engagement, lead tracking, communications automation and ROI analysis. In addition, its intuitive drag-and-drop editor makes it easy to design emails, landing pages, highly targeted audiences and other marketing materials with minimal effort.



As of Pipedrive, the platform focuses more on sales pipelines and activity management than on marketing automation. It still offers marketing features, such as web forms for lead capture, email creation with an intuitive interface, and quick campaign adjustments based on changing data. In addition, its reporting features provide valuable information on sales cycles and customer behaviors, but do not provide a 360-degree view of the entire lead journey.



Customer Support



HubSpot offers some very satisfying features designed to provide customers with the best possible service at every stage of their journey with the company. From automated chatbots that answer simple questions immediately, to teams dedicated to their customers' success, providing personalized assistance or training when needed, there's always someone available to help. In addition, HubSpot also provides a wealth of resources like documentation and articles on their knowledge base so that their customers can quickly find answers to their own questions. The user community is also much larger than Pipedrive's.



Pipedrive takes a different approach to customer service. Instead of relying on online tools and resources, they focus on developing strong relationships with customers and offer personalized, one-on-one support whenever possible. They make sure their customer service representatives know their product, so they can accurately assess each customer's individual needs and provide personalized advice.



What to remember

HubSpot is best suited for small and medium-sized businesses with complex sales and marketing needs, while Pipedrive is better suited for small and medium-sized businesses with a simpler sales process. It is important to choose the right CRM tool for your business, as it can have a significant impact on your company's sales efficiency and its overall performance. It is important to evaluate the different options and choose a CRM that meets specific needs and is easy to use and integrate into your existing workflows.

Remember: a CRM should work for you, not the other way around. Our experts are available to help you sort through the issues and ensure that your investment in a CRM is beneficial in the long run.

Contact our team →