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HubSpot CRM + Inbound

Content strategy & Inbound SEO

Personalized and contextual content that pays off!

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The fundamental aspect of Inbound Marketing is to make yourself desirable. To do so, we will help you to understand who you need to communicate with, what you need to say to them, and how to position yourself as the solution of choice. You content strategy and Inbound SEO must allow you to qualify your prospects and help them to easily navigate the sales process.

Contextual Content Adapted to your Targets

Our Inbound content plans are based on your personas and their motivations, and more precisely on their state of mind at each stage of the Buyer’s Journey. We propose content that :

  1. Educate and inform your personas on the cause of their problems and the different symptoms they experience on a daily basis.
  2. Inform your potential clients about the various options available to resolve their problems. This content explains to your personas that you can help them resolve their problem.
  3. Demonstrate and prove to your prospects that you are more capable of answering to their needs than anyone else.

Relevant and optimized content for the SEO

For each piece of proposed content, we identify the ideal format (blog article, video, downloadable resource, infographic, webinar, White papers, etc.) as well as the keywords to put into place to help with natural referencing. We always take the new SEO practices suggested by HubSpot and Google into account during the elaboration of our content plans. For every suggested content, we propose a content pillar page that applies to the topic clusters theory.

For advanced HubSpot users

In order to personalize your online visitors’ experience as much as possible, we can develop content plans that take advantage of the technological advancements of the HubSpot Marketing Pro platform, Enterprise Marketing, and HubSpot CMS. The function we use is called Smart Content and consists of identifying different content to publish on the same page based on criteria such as :

  • The provenance of the visitors
  • The users’ country
  • The visitors’ device (mobile, tablet, or computer)
  • The visitors’ inclusion in HubSpot’s contact lists

PS – We can also take on the creation of your content !

The advantages of an Inbound content plan with Globalia

A tried and true strategy

As HubSpot Elite Solutions partners, we have used an Inbound content approach countless times in order to drive growth for our clients, our enterprises, and even Globalia itself !

Relevant content

We propose extremely relevant content for your targets based on your clients’ state of mind at the awareness, consideration, and decision stages.

A lead generation process that works

Using this content plan will allow you to identify the content that has a high perceived value for your targets. This content can be part of the lead nurturing plan in order to convert anonymous visitors into leads, then to lead marketing, moving on to sales leads, and finally becoming clients.

Cost effective

An Inbound content strategy allows you to increase organic traffic in your web ecosystem while reducing Inbound strategy (advertising, purchase of keywords, audience purchase, etc.) expenses. Quality content can survive for years !

Optimized referencing

The application of the concept of topic clusters to the content strategy will allow you to increase your authority on Google for the subjects identified in your pillar pages. We facilitate the connection of your content for the SEO.

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Other services

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HubSpot implementation

Globalia is the largest HubSpot solutions partner in Canada.

We can help personalize the onboarding of your HubSpot CRM and its marketing, sales, and client services tools to help your business take full advantage of the software capabilities.

HubSpot and Inbound audits

With the help of audits,  we will identify the elements that will help you drive growth, as well as any friction points affecting your Inbound strategies.

Let us also analyze your use of HubSpot tools so you can take full advantage of its functionalities!

HubSpot CMS

Develop a website on the HubSpot CMS in order to improve personalized interactions and leads generation.

We will apply the Growth-Driven Design development methodology to accelerate your return on investment while optimizing the sections of your website that are the most important for your visitors.

Data connectors, importation and Synchronization

In business, you have to be able to make quick, informed decisions. Time is money. Reduce manual operations by centralizing your data: HubSpot CRM, Ecommerce website, ERP, Intranet and your website.

Save time by letting us create the connections between your systems!

Inbound Marketing Strategy & Automation

Let Globalia help you to attract qualified prospects and personalize interactions with your business. Automations and good Inbound practices will improve your chance to get new customers online!

Inbound Sales Strategy & Automation

Let us help you automate and improve your sales process. We can assist your business implement an Inbound sales strategy aligned with your marketing efforts.

Take advantage of the tool (HubSpot) that will improve your sales process and get more deals signed!

Inbound Tactical Support

Take advantage of our Inbound Strategy team’s expertise in your acquisition, engagement, and lead conversion activities.

Through punctual meetings, we will help you to implement highly performing tactics.

Social Media Strategy

Channel your efforts with a performant strategy. It all depends on your needs; Globalia can act as an extension of your internal team. Together, let’s target the right platforms while presenting the right message to the right audience.

HR Marketing and Inbound Recruiting

With the labor shortage occurring in practically every sector, the Inbound Methodology is the solution your business need.

Globalia can implement an Inbound Recruiting Strategy that will help make you desirable to job searchers. We will also define the tactics to put into place to optimize your HR marketing.

SEO & SEM

Our experts in SEO and SEM use various advanced techniques that can complement Inbound activities.

An Outbound strategy that supports an Inbound strategy is a winning combination!

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Thank you for trusting us

We are extremely proud of the recognition that the quality of our work has received. Globalia is happy to share this mark of confidence with you.

guillaume_delou
I really appreciate your Inbound team. I have been working with you for a very long time, and you have always been great. The quality of your service, your technical knowledge of HubSpot, as well as the strategies and tactics you bring to your HubSpot accounts are just a few of the aspects that make you one of HubSpot’s best partners. Globalia’s HubSpot clients are certainly in good hands.
 
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Guillaume Delloue
Principal Channel Consultant, HubSpot
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A passionate and professional team. I strongly recommend Globalia for the implementation of Inbound Marketing strategies with HubSpot! Excellent service! They understand our needs and have done exceptional work in the creation of our website. Thank you Globalia!
 
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Rémi Vaillancourt
Project Manager, FD Fitness Consultant
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We greatly appreciated Globalia's support in the implementation of our Inbound Marketing strategy. From the design of our content platform to the lead generation strategy, we recommend this agency without hesitation.
 
Novipro
Jean-Sébastien Breton
Marketing and Communication Project Manager, Novipro
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Globalia understood our needs and made sure that we could launch our NOVIPRO HUB in record time! We are in continuous training with their support to make the most of the platform by implementing the best practices.
 
Novipro
Odile Rivard
Marketing and Communications Director, Novipro
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Globalia quickly understood the unique workings of our enterprise, and were able to translate that into a growth solution by implementing our personalized sales and marketing tools. We can now properly execute our Inbound marketing campaigns from start to finish! Since the beginning of this wonderful business relationship, they have advised us in our decisions and aligned our prospection and online business development activities with our marketing strategies. Globalia’s strategic team is very competent.
 
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Myriam Dion-Lomomba
Marketing Director, Forgestik
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Wow Wow Wow - your websites all look amazing! Congrats on building some amazing HubSpot CMS websites and KEEP GOING! #TeamCMS

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Luke Summerfield
Go-To-Market Lead (Web & CMS), HubSpot
charlotte_cardona
We have had the pleasure of working with Globalia for several months already for the remodel of our website and Inbound Marketing strategy in a context of rapid growth and acquisitions. From our first meeting, we appreciated Globalia’s expertise as well as their prompt and precise services advice. From the strategy, design, web development, and persona workshops, up until the website’s execution… we know we can count on a wonderful, competent, and dynamic team!  
 
Alithya
Charlotte Cardona
Director of Marketing and Communications, Alithya
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Globalia has been instrumental in the successful implementation of HubSpot Sales in our company. Very knowledgeable on the functionalities and responsive to our requests. It is always nice to work with partners who are always looking at the solution instead of the problem. Pleasure to work with. Thank you!
 
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Marc St-Jacques
VP Sales & Marketing, Notarius
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We completely redesigned our website on the HubSpot platform, as well as changed our domain name and developed a new corporate image. Globalia supported us every step of the way through their expertise with HubSpot and the best online practices. In spite of our ambitious timeline, we were able to deliver a high-quality website within the deadline. Thank you Globalia!
 
createch
Hélène Gamache
Director of Marketing and Communications, Createch
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Merci de nous faire confiance

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