<img alt="" src="https://secure.leadforensics.com/791786.png" style="display:none;"> HubSpot and Inbound audits | Globalia, digital experts

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HubSpot CRM + Inbound

HubSpot and Inbound audits

Are you taking full advantage of all the tools you are paying for with HubSpot ?

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An Inbound and HubSpot audit will allow you to better understand these tools in order to help generate a maximum ROI. To do so, we propose 2 extremely efficient audits.

HubSpot Audit

The audit varies according to the HubSpot tools you have access to, which are :

  • HubSpot CRM
  • HubSpot Marketing (starter, pro, enterprise)
  • HubSpot Sales (starter, pro, enterprise)
  • HubSpot Services (starter, pro, enterprise)
  • HubSpot Operations (starter, pro, enterprise)

By analyzing your HubSpot tools, we identify the functionalities at your disposal that you are not taking full advantage of.

The audit includes :

  • Analysis of the structure and configuration of your HubSpot portals
  • Analysis of your strategic tools (acquisition, engagement, conversion, and retention)
  • Analysis of the performance of your HubSpot activities
  • Analysis of your training and certifications
  • Recommendation report

Following these analyses, we will list our primary recommendations that will directly impact your ROI.

Inbound Audit

The entire concept of Inbound is based on the Flywheel, that virtuous wheel that replaces the sales funnel. The idea behind this wheel is to create a sales cycle that begins as soon as your anonymous visitors arrive on your website (even before they become leads), and ends when they become clients or even ambassadors for new potential leads. The better you are at adding strength to this wheel and reducing friction, the more your sales funnel fills up !

The Inbound audit therefore consists of identifying the strengths and frictions at each step of the flywheel in order to optimize your attraction, engagement, conversion, and retention processes.

The audit includes :

  • Analysis of your attraction strategies (earn, owned, paid)
  • Analysis of your engagement strategies and processes
  • Analysis of your conversion strategies
  • Analysis of the service tools and quality analysis (CES, NPS, C-SAT)
  • Recommendation report


With these 2 audits, you will discover the weaknesses in your HubSpot structure.

With the audit we will evaluate if the bases of your HubSpot CRM are properly configured in order to drive your growth.

The functionalities that you are not taking full advantage of even though you already have access to them.

The HubSpot’s Marketing, Sales, and Services portals, as well as its CRM, are constantly optimized. You could have access to attraction, engagement, conversion, and retention tools you don’t even know about !

Strategic tips for steady growth

By auditing the performance of your strategies, we will be able to identify the elements that need to be modified, optimized, or replaced in order to ensure a better ROI.

Essential trainings for your team

HubSpot has hundreds of trainings and dozens of certifications to help users increase their skills. We will advise you on which ones will be most useful.

Strengths to Amplify

We will identify the best way to add strength to your sales cycle in order to attract more qualified visitors, retain them, and convert them into clients.

The frictions to reduce

We will identify the elements of friction that impact your growth in order for you to attack them one after the other with the objective of steady growth.

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Interested in this service?

Let our team of experts
advise you.

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Other services

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HubSpot implementation

Globalia is the largest HubSpot solutions partner in Canada.

We can help personalize the onboarding of your HubSpot CRM and its marketing, sales, and client services tools to help your business take full advantage of the software capabilities.

HubSpot CMS

Develop a website on the HubSpot CMS in order to improve personalized interactions and leads generation.

We will apply the Growth-Driven Design development methodology to accelerate your return on investment while optimizing the sections of your website that are the most important for your visitors.

Data connectors, importation and Synchronization

In business, you have to be able to make quick, informed decisions. Time is money. Reduce manual operations by centralizing your data: HubSpot CRM, Ecommerce website, ERP, Intranet and your website.

Save time by letting us create the connections between your systems!

Inbound Marketing Strategy & Automation

Let Globalia help you to attract qualified prospects and personalize interactions with your business. Automations and good Inbound practices will improve your chance to get new customers online!

Inbound Sales Strategy & Automation

Let us help you automate and improve your sales process. We can assist your business implement an Inbound sales strategy aligned with your marketing efforts.

Take advantage of the tool (HubSpot) that will improve your sales process and get more deals signed!

Inbound Tactical Support

Take advantage of our Inbound Strategy team’s expertise in your acquisition, engagement, and lead conversion activities.

Through punctual meetings, we will help you to implement highly performing tactics.

Content Strategy & Inbound SEO

Content is at the heart of the Inbound methodology. Let us identify the content your potential clients are looking for at each stage of their Buyer’s Journey.

Take advantage of Inbound SEO tools to improve your SEO performance.

Social Media Strategy

Channel your efforts with a performant strategy. It all depends on your needs; Globalia can act as an extension of your internal team. Together, let’s target the right platforms while presenting the right message to the right audience.

HR Marketing and Inbound Recruiting

With the labor shortage occurring in practically every sector, the Inbound Methodology is the solution your business need.

Globalia can implement an Inbound Recruiting Strategy that will help make you desirable to job searchers. We will also define the tactics to put into place to optimize your HR marketing.


Our experts in SEO and SEM use various advanced techniques that can complement Inbound activities.

An Outbound strategy that supports an Inbound strategy is a winning combination!

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Thank you for trusting us

We are extremely proud of the recognition that the quality of our work has received. Globalia is happy to share this mark of confidence with you.

Redesigning our eCommerce website with Globalia was a great experience with both the team members I already knew, as well as those I got to know in the process! Thank you for your transparency and expertise!
Claire Robillard
E-Marketing Director, Starfrit (Promotions Atlantiques)
Thanks to their personalized service, expert advise, and rigorous follow ups, we reached digitization in record time!
Nyko Lazure
Marketing Director, Pont Masson
Thank you for the new website! I think it’s beautiful, and I enjoy the autonomy it gives me.
Martine Blouin
Owner, Voltige
Marie Desjardins

For several years now, Globalia's professional team has been collaborating proactively with us to leverage their expertise, attention to detail, and know-how for our e-commerce website. A special THANK YOU to all the members of your team who contribute, in various ways, to our success!

Marie Desjardins
Web and Digital Communication Manager

Working with Globalia has always been a pleasure. Their team is not only knowledgeable in their field but also dedicated to providing top-notch service and support.


I highly recommend Globalia to any business seeking innovative solutions and exceptional customer care.

Audrey Bourque
Canadian Marketing Manager
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Merci de nous faire confiance

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