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HubSpot CRM + Inbound

Inbound tactical support

Optimization mode, activated !

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In order to support and stimulate our clients’ growth, we favour an agile approach that links Inbound’s tactical creativity to the reliability of the data.

Our support plans are used to analyze the strategies in place in order to identify missing tactical elements or elements needing to be optimized, modified, or replaced. The idea is to find the weak links in the existing strategy in order to strengthen them or replace them with more performant tactics. In this way, you will attract more qualified visitors, engage your leads, convert your future clients, and retain your ambassadors more easily.

Creativity applied to your objectives

Inbound tactical support is as applicable to marketing strategies (acquisition and engagement) as it is to sales strategies (conversion and retention). Our strategists and your team will participate in creative brainstorming sessions in order to find the best ways to optimize, while keeping in mind the data collected during performance analyses.

By applying reliable data to the strategies, we will be able to make informed decisions on the sales or marketing activities to implement. By applying this practice and using HubSpot’s tools, we will be able to calculate your marketing ROI.

Logical sequence of the typical support plan

Analysis and Reports

Creation of performance reports for the previous period and analysis of the results, strengths, and weaknesses. Implementation of an optimization recommendations plan.

Sprint Meeting

Quick meeting to discuss the analyzed results and identify the Inbound activities to implement during the next period. These activities are defined and prioritized according to the client’s objectives.

Optimization

Implementation of the tactics defined during the sprint meeting. Suggestion of improvements and application of the best practices during the development.

Restart

At the end of each period, the support plan’s optimization cycle restarts. This is how we ensure that we are driving growth in our online activities.

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Other services

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HubSpot implementation

Globalia is the largest HubSpot solutions partner in Canada.

We can help personalize the onboarding of your HubSpot CRM and its marketing, sales, and client services tools to help your business take full advantage of the software capabilities.

HubSpot and Inbound audits

With the help of audits,  we will identify the elements that will help you drive growth, as well as any friction points affecting your Inbound strategies.

Let us also analyze your use of HubSpot tools so you can take full advantage of its functionalities!

HubSpot CMS

Develop a website on the HubSpot CMS in order to improve personalized interactions and leads generation.

We will apply the Growth-Driven Design development methodology to accelerate your return on investment while optimizing the sections of your website that are the most important for your visitors.

Data connectors, importation and Synchronization

In business, you have to be able to make quick, informed decisions. Time is money. Reduce manual operations by centralizing your data: HubSpot CRM, Ecommerce website, ERP, Intranet and your website.

Save time by letting us create the connections between your systems!

Inbound Marketing Strategy & Automation

Let Globalia help you to attract qualified prospects and personalize interactions with your business. Automations and good Inbound practices will improve your chance to get new customers online!

Inbound Sales Strategy & Automation

Let us help you automate and improve your sales process. We can assist your business implement an Inbound sales strategy aligned with your marketing efforts.

Take advantage of the tool (HubSpot) that will improve your sales process and get more deals signed!

Content Strategy & Inbound SEO

Content is at the heart of the Inbound methodology. Let us identify the content your potential clients are looking for at each stage of their Buyer’s Journey.

Take advantage of Inbound SEO tools to improve your SEO performance.

Social Media Strategy

Channel your efforts with a performant strategy. It all depends on your needs; Globalia can act as an extension of your internal team. Together, let’s target the right platforms while presenting the right message to the right audience.

HR Marketing and Inbound Recruiting

With the labor shortage occurring in practically every sector, the Inbound Methodology is the solution your business need.

Globalia can implement an Inbound Recruiting Strategy that will help make you desirable to job searchers. We will also define the tactics to put into place to optimize your HR marketing.

SEO & SEM

Our experts in SEO and SEM use various advanced techniques that can complement Inbound activities.

An Outbound strategy that supports an Inbound strategy is a winning combination!

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Thank you for trusting us

We are extremely proud of the recognition that the quality of our work has received. Globalia is happy to share this mark of confidence with you.

charlotte_cardona
We have had the pleasure of working with Globalia for several months already for the remodel of our website and Inbound Marketing strategy in a context of rapid growth and acquisitions. From our first meeting, we appreciated Globalia’s expertise as well as their prompt and precise services advice. From the strategy, design, web development, and persona workshops, up until the website’s execution… we know we can count on a wonderful, competent, and dynamic team!  
 
Alithya
Charlotte Cardona
Director of Marketing and Communications, Alithya
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A passionate and professional team. I strongly recommend Globalia for the implementation of Inbound Marketing strategies with HubSpot! Excellent service! They understand our needs and have done exceptional work in the creation of our website. Thank you Globalia!
 
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Rémi Vaillancourt
Project Manager, FD Fitness Consultant
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Wow Wow Wow - your websites all look amazing! Congrats on building some amazing HubSpot CMS websites and KEEP GOING! #TeamCMS

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Luke Summerfield
Go-To-Market Lead (Web & CMS), HubSpot
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Globalia quickly understood the unique workings of our enterprise, and were able to translate that into a growth solution by implementing our personalized sales and marketing tools. We can now properly execute our Inbound marketing campaigns from start to finish! Since the beginning of this wonderful business relationship, they have advised us in our decisions and aligned our prospection and online business development activities with our marketing strategies. Globalia’s strategic team is very competent.
 
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Myriam Dion-Lomomba
Marketing Director, Forgestik
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Globalia has been instrumental in the successful implementation of HubSpot Sales in our company. Very knowledgeable on the functionalities and responsive to our requests. It is always nice to work with partners who are always looking at the solution instead of the problem. Pleasure to work with. Thank you!
 
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Marc St-Jacques
VP Sales & Marketing, Notarius
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We greatly appreciated Globalia's support in the implementation of our Inbound Marketing strategy. From the design of our content platform to the lead generation strategy, we recommend this agency without hesitation.
 
Novipro
Jean-Sébastien Breton
Marketing and Communication Project Manager, Novipro
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I really appreciate your Inbound team. I have been working with you for a very long time, and you have always been great. The quality of your service, your technical knowledge of HubSpot, as well as the strategies and tactics you bring to your HubSpot accounts are just a few of the aspects that make you one of HubSpot’s best partners. Globalia’s HubSpot clients are certainly in good hands.
 
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Guillaume Delloue
Principal Channel Consultant, HubSpot
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We completely redesigned our website on the HubSpot platform, as well as changed our domain name and developed a new corporate image. Globalia supported us every step of the way through their expertise with HubSpot and the best online practices. In spite of our ambitious timeline, we were able to deliver a high-quality website within the deadline. Thank you Globalia!
 
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Hélène Gamache
Director of Marketing and Communications, Createch
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Globalia understood our needs and made sure that we could launch our NOVIPRO HUB in record time! We are in continuous training with their support to make the most of the platform by implementing the best practices.
 
Novipro
Odile Rivard
Marketing and Communications Director, Novipro
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Merci de nous faire confiance

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